Personal traits for tech commercialization

Are you tech-savvy or market-savvy?  A team player or rugged individual? How to augment your personal and team commercialization abilities. Technology commercialization is a very specialized function, one that is commonly undertaken by a team of people with diverse talents, or uncommonly by an individual who combines that multiplicity of talents.  Imagine though a combination […]

USTEK partners with ThomasNet

The Thomas Register of American Manufacturers, now ThomasNet (http://www.thomasnet.com/ ), is an online platform for supplier discovery and product sourcing in the USA and Canada. It was once known as the “big green books” and “Thomas Registry”, and was a multi-volume directory of industrial product information covering 650,000 distributors, manufacturers and service companies within 67,000-plus […]

Manufacturer’s Challenge: Selling the Technical Sizzle

Sometimes the customer asks “What?” when what they really want to know is “Why?”.  Not “what is the product” but rather “why should I use it” and “what would I like about it?”. How do you address that dichotomy and answer what you assume to be the underlying question without seeming to avoid the stated […]